Business Communication

Communication involves passing on ideas, information, instructions, reviews and any other form of data from one individual to another with or without the use of a medium. Communication is part and parcel of the daily operations of any establishment. Why is it important to communicate well, how can businesses communicate well with its employees clients and other stakeholders? What are business mobile plans and who can use them?

Read more about business mobile plans


Communication with employees

Employees represent the company to different stakeholders. This implies that how the business communicates with its employees has a direct effect on how the business is represented to its stakeholders and therefore its margins. One way to facilitate proper communication is to ensure that there are well laid out channels of communication amongst employees in different levels within the organisation.


In addition to this, the business should ensure that everyone understands their role, understands the chain of command, understand the business objectives and how the business intends to achieve these objectives. All employees should maintain an open mind and an approachable attitude to enhance effective communication. All employees, irrespective of their rank, should welcome constructive feedback, internalise it and work on becoming a better employee. Remember that the management sets the pace and should lead by example.


Communication with clients

As a business, it is important to understand different communication channels and when it is appropriate to use different channels. It is also important to note that clients have different preferences when it comes to communication. Part of knowing and understanding your clients' needs include learning their communication preferences and sticking to them when applicable.


Many businesses perceive clients in terms of sales and how much money they bring in. However, clients are human beings who have feelings. Empathising with them endears them to your business. All businesses should train their employees to treat their clients in a humane manner. All phone calls with clients should not only be consistent but they should be helpful to the clients. Businesses could record calls to monitor the quality of communication. Remember that employees should not be kept on hold for extensive periods of time. All complains and calls should be followed up as soon as possible to ensure that the client was assisted.


We based communication

These are channels that utilise the internet as a medium for communication. They not only improve the speed of communication but they have also made it possible for different people to communicate at the same time from different locations. Web based communication channels have even made it possible for people to work remotely. They include emails, skype calls, teleconferencing, webinars and the use of applications for communications.


Who can use web based communication

This can be used in all industries as long as the parties involved have access to the internet. A major disadvantage of this is that it turns your clients and stakeholders into numbers; number of subscriptions or number of emails and therefore if they are not properly used, the communication may lose its humanly touch. Businesses should therefore put in measures to ensure that this does not happen.


Business Mobile plans

These are customised communication plans for businesses that are mobile based. They are essential for business people who are always on the move and therefore they may not have access to fixed business line- land lines. They are also good for business that may not have fixed business premises or those that work remotely. They are reliable, cheap and the subscription can be cancelled any time.